Redesigning a Bad Ad: Final

This is my finished product. I completely redesigned the ad in a way in which I thought would be effective and eye catching. I never got to get it critiqued due to personal issues. (sorry, Angela) But anyways, what I did (instead of completely following the rough that I had originally chosen) was use the picture as the main focal point and put the title underneath it. I used a Steel Tongs for the font and kept everything as simple as I possibly could. 

Redesigning a Bad Ad

It was difficult trying to figure out how to layout the ad. First off, the original ad wasn't really appealing. Second, the information given wasn't highlighted correctly, therefore making the ad ineffective. In this first redesign, I let the picture do most of the talking and let it be the center of attention, only putting the title, date, sponsors, proceeds up above the cyclists and additional information at the bottom. I feel that this is a very simple yet effective way to redesign the ad.

In this second redesign, I, again, used the picture as the center of attention and moved all of the information to the left and still left enough room for all the original information that was on the ugly ad.

In this third one, I chose to make the title the most important aspect because that's what this ad is advertising. Next I put the picture as the most important because it catches the readers attention. After, I put all the information given on the original ad. Personally I wouldn't put all the events because it becomes too much to read after a while (plus, I like simple ads) but since we couldn't take anything out, I laid it out as seen in the picture. I ended up using this one as my rough for my final.

Bad Advertisment Number Two

This is the ad i'm choosing to redo. First of all, it's ugly, and second, it highlights all of the information in the wrong way. 

Good Advertising Vs. Bad Advertising

I feel that this advertisement for Academy of Art University's open house is a good example of a well put-together ad. It's simple, only using two types of fonts and not going too overboard with any unnecessary additions. It gets straight to the point with the kinds of work they're showing in the pictures, and the overall color scheme is very eye catching. All in all, the advertisement is sleek, clean, and rather pretty in my opinion.

(pardon the crappy cellphone quality)

Don't get the wrong idea about me using this ad. I'm a pretty religious girl, and I have nothing against the item being sold in this ad, believe me. But personally, any kind of ad that looks like this is an automatic no-go in my book. They always pop-up in magazines, selling the most random things from baby statues to limited edition quarters. First of all, there's way too much text going on, which makes me want to skip over the ad completely. Just the ad itself is so unappealing. And that little "It Lights Up!" thing it has going on in the bottom left doesn't help.

Advertising Design

Art and design have always been a big part of my life. Both my father and grandmother are artists, so from the beginning, it's been one of my main interests. Growing up, I always thought of having a career in art. But going into college, I had my doubts and jumped from major to major, only finding myself back at art again. The reason why I want to take Advertising Design is not only because of my general interests in it (and love for art), but for transferring to an art school as well. I know this class will teach me a lot and enhance my skills as a graphic design hopeful.